Ford yaku Europe: Zifukwa 5 zomwe automaker ikulephera

Kuphatikizika kwakung'ono kwa Puma kukuwonetsa kuti Ford ikhoza kuchita bwino ku Europe ndi kapangidwe koyambirira komanso kuyendetsa bwino kwamasewera.
Ford ikuwunikanso mtundu wake wamabizinesi ku Europe kuti ikwaniritse phindu lokhazikika mderali.
Wopanga makinawo akusiya Focus compact sedan ndi Fiesta hatchback yaying'ono pomwe ikupita kumagulu ang'onoang'ono a magalimoto onyamula magetsi onse.Adadulanso ntchito masauzande ambiri, ambiri aiwo opanga zinthu, kuti athe kutengera kupezeka kwakung'ono ku Europe.
Mtsogoleri wamkulu wa Ford Jim Farley akuyesera kukonza zovuta zomwe zidabwera chifukwa cha zisankho zoyipa asanakwezedwe pantchito yapamwamba mu 2020.
Kwa zaka zambiri, wopanga magalimoto apanga chisankho chanzeru chopumira moyo watsopano pamsika waku Europe waku Europe ndikukhazikitsa mitundu ya S-Max ndi Galaxy.Kenako, mu 2007, kunabwera Kuga, SUV yaying'ono yogwirizana ndi zokonda zaku Europe.Koma zitatha izi, payipi ya mankhwalawo idachepa ndipo idayamba kufooka.
Minivan ya B-Max idayambitsidwa mu 2012 pomwe gawolo lidachepa.Chokhazikitsidwa ku Europe mu 2014, Ecosport compact crossover yopangidwa ku India sinakhudze kwambiri gawo lake.Ka subcompact Ka idasinthidwa ndi Ka+ yotsika mtengo yopangidwa ku Brazil, koma ogula ambiri sanakhulupirire.
Chitsanzo chatsopanochi chikuwoneka ngati yankho lakanthawi lomwe silingafanane ndi zoyendetsa zoperekedwa ndi Focus ndi Fiesta m'magawo awo.Kuyendetsa zosangalatsa m'malo mwachisawawa.
Mu 2018, yemwe anali CEO Jim Hackett, yemwe amayendetsa makina opanga mipando yaku US, adaganiza zosiya zitsanzo zopanda phindu, makamaka ku Europe, ndikuyika chilichonse.Ecosport ndi B-Max zapita, monganso S-Max ndi Galaxy.
Ford yatuluka m'magawo angapo pakanthawi kochepa.Kampaniyo idayesa kudzaza kusiyana uku ndi kukonzanso kwakukulu kwamitundu yomwe idatsala.
Kotero zosapeŵeka zinachitika: Gawo la msika la Ford linayamba kuchepa.Gawoli linatsika kuchoka pa 11.8% mu 1994 kufika pa 8.2% mu 2007 ndi kufika 4.8% mu 2021.
Crossover yaying'ono ya Puma yomwe idakhazikitsidwa mu 2019 idawonetsa kuti Ford imatha kuchita zinthu mosiyana.Idapangidwa ngati galimoto yamasewera, ndipo idapambana.
Puma inali mtundu wa Ford wogulitsidwa kwambiri ku Europe chaka chatha, ndipo mayunitsi 132,000 adagulitsidwa, malinga ndi Dataforce.
Monga kampani yapagulu yaku US, Ford imayang'ana kwambiri zotsatira zabwino za kotala.Otsatsa amakonda kuchulukitsa phindu kuposa njira yodalirika yanthawi yayitali yomwe siyingapindule nthawi yomweyo.
Chilengedwe ichi chimapanga zisankho za ma CEO onse a Ford.Lipoti la pachaka la pachaka la Ford la akatswiri ofufuza ndi osunga ndalama linanena kuti kuchepetsa mtengo ndi kuchotsedwa ntchito ndi zizindikiro za kasamalidwe kochenjera.
Koma zozungulira zamagalimoto zimatha kwa zaka zambiri, ndipo zida ndi zitsanzo zimatayidwa kwa zaka zambiri.M'nthawi yomwe ntchito zaluso zikusoweka, kulekana ndi mainjiniya omwe adatsagana ndi mbiri yonse ya kakulidwe kazinthu kumakhala kowopsa kwambiri.
Ford ikukonzekera kudula ntchito 1,000 pamalo ake achitukuko ku Europe ku Cologne-Mekenich, zomwe zitha kusokonezanso kampaniyo.Magalimoto amagetsi a batri amafunikira kulimbikira pang'ono kuposa nsanja za injini zoyaka, koma luso lamkati ndi kupanga phindu ndizofunikira kwambiri kuposa kale lonse pakusintha kwamakampani kukhala mtundu wamagetsi woyendetsedwa ndi mapulogalamu.
Chimodzi mwa zifukwa zazikulu zomwe Ford amapanga zisankho ndikuti adagona kudzera munjira yamagetsi.Pamene Mitsubishi i-MiEV yoyamba yopanga magetsi onse ku Europe idavumbulutsidwa ku 2009 Geneva Motor Show, oyang'anira Ford adalumikizana ndi anthu amakampani kuti aziseketsa galimotoyo.
Ford ikukhulupirira kuti imatha kukwaniritsa miyezo yolimba yamafuta aku Europe powongolera magwiridwe antchito a injini zoyatsira mkati komanso kugwiritsa ntchito mwanzeru ukadaulo wosakanizidwa.Ngakhale gawo la Ford's Advanced Engineering linali ndi malingaliro amphamvu agalimoto yamagetsi amagetsi ndi mafuta amafuta zaka zambiri zapitazo, zidakhazikika kwa iwo pomwe opikisana nawo adayambitsa mitundu yamagetsi yamagetsi.
Apanso, chikhumbo cha abwana a Ford chochepetsa ndalama chakhudzidwa.Kugwira ntchito pa matekinoloje atsopano kumachepetsedwa, kuchedwetsedwa kapena kuyimitsidwa kuti muwongolere zoyambira pakanthawi kochepa.
Kuti akwaniritse, Ford adasaina mgwirizano wamafakitale ndi Volkswagen mu 2020 kuti agwiritse ntchito zomangamanga zamagetsi za VW MEB kuthandizira magalimoto atsopano amagetsi a Ford ku Europe.Mtundu woyamba, crossover yaying'ono yozikidwa pa Volkswagen ID4, idzapangidwa pafakitale ya Ford's Cologne m'dzinja.Inalowa m'malo mwa Fiesta ya fakitale.
Chitsanzo chachiwiri chidzatulutsidwa chaka chamawa.Pulogalamuyi ndi yayikulu: pafupifupi mayunitsi 600,000 amtundu uliwonse pazaka zinayi.
Ngakhale Ford ikupanga nsanja yake yamagetsi, siziwoneka pamsika mpaka 2025. Idapangidwanso osati ku Europe, koma ku USA.
Ford inalephera kuyika chizindikiro ku Ulaya mwapadera.Dzina Ford si mwayi mpikisano mu Europe, koma kuipa.Izi zidapangitsa wopanga makinawo kuchotsera kwambiri msika.Kuyesera kwake kuyika magalimoto ake oyambirira amagetsi pamsewu pogwiritsa ntchito teknoloji ya Volkswagen sikunathandize.
Oyang'anira malonda a Ford azindikira vutoli ndipo tsopano akuwona kulimbikitsa cholowa chamtundu waku America ngati njira yodziwikiratu pamsika wakuda waku Europe."Spirit of Adventure" ndiye chizindikiro cha mtundu watsopano.
Bronco idagulitsidwa m'misika ina yaku Europe ngati mtundu wa halo, kuwonetsa mawu ake otsatsa a "Spirit of Adventure".
Kaya kuyikanso kumeneku kudzatsogolera kusinthika komwe kukuyembekezeka pamalingaliro amtundu ndi mtengo zikuwonekerabe.
Kuphatikiza apo, mtundu wa Stellantis wa Jeep wakhazikika kale m'malingaliro a anthu aku Europe ngati ngwazi yaku America pamayendedwe apanja.
Ford ili ndi maukonde odzipatulira, okhulupirika komanso ambiri ogulitsa m'maiko ambiri aku Europe.Ichi ndi chophatikiza chachikulu m'makampani omwe malonda odziwika ndi mitundu yambiri akuchulukirachulukira.
Komabe, Ford sanalimbikitsenso maukonde amphamvu awa kuti alowe m'dziko latsopano lazinthu zam'manja.Zedi, ntchito yogawana magalimoto a Ford idakhazikitsidwa mu 2013, koma sinagwirepo ndipo ogulitsa ambiri amagwiritsa ntchito kuti apereke magalimoto kwa makasitomala pomwe magalimoto awo amathandizidwa kapena kukonzedwa.
Chaka chatha, Ford idapereka ntchito yolembetsa ngati njira ina yogulitsira galimoto, koma pamabizinesi osankhidwa okha.Bizinesi yobwereketsa ya scooter yamagetsi ya Spin idagulitsidwa kwa woyendetsa ma micromobility waku Germany Tier Mobility chaka chatha.
Mosiyana ndi otsutsa ake Toyota ndi Renault, Ford akadali kutali ndi chitukuko mwadongosolo katundu mafoni ku Ulaya.
Zingakhalebe kanthu pakali pano, koma mu nthawi ya galimoto-monga-ntchito, zikhoza kusokoneza Ford kachiwiri mtsogolomu pamene ochita nawo mpikisano adzalandira gawo la bizinesi yomwe ikukula.
Mutha kudzipatula nthawi iliyonse pogwiritsa ntchito ulalo wa maimelowa.Kuti mudziwe zambiri, chonde onani Zazinsinsi.
Lowani ndikulandila nkhani zabwino kwambiri zamagalimoto ku Europe molunjika kubokosi lanu kwaulere.Sankhani nkhani zanu - tidzapereka.
Mutha kudzipatula nthawi iliyonse pogwiritsa ntchito ulalo wa maimelowa.Kuti mudziwe zambiri, chonde onani Zazinsinsi.
Gulu lapadziko lonse lapansi la atolankhani ndi akonzi limapereka chidziwitso chokwanira komanso chovomerezeka chamakampani amagalimoto 24/7, ndikuwonetsa nkhani zomwe zili zofunika kubizinesi yanu.
Automotive News Europe, yomwe idakhazikitsidwa mu 1996, ndi gwero lachidziwitso kwa opanga zisankho ndi atsogoleri amalingaliro omwe amagwira ntchito ku Europe.